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autotrader.ca

Observed activities (86)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
90.05% • Google • Advertising
2.
Google Marketing Platform
84.41% • Google • Advertising
3.
Amazon Advertising
74.19% • Amazon • Advertising
4.
PubMatic
72.71% • PubMatic, Inc. • Advertising
5.
Optimizely
63.11% • Optimizely • Utilities
6.
New Relic
60.47% • New Relic • Site Analytics
7.
Usabilla
59.71% • SurveyMonkey • Customer Interaction
8.
Lotame
52.41% • Lotame • Advertising
9.
Magnite
52.1% • Magnite • Advertising
10.
Index Exchange
52.07% • Index Exchange, Inc. • Advertising
11.
AppNexus
51.8% • Microsoft • Advertising
12.
Yahoo!
51.74% • Verizon • Site Analytics
13.
Yahoo! Analytics
51.71% • Verizon • Site Analytics
14.
ShareThrough
51.13% • Sharethrough, Inc • Advertising
15.
Google Static
44.51% • Google • Hosting
16.
Rhythmone Beacon
42.34% • RhythmOne, LLC • Advertising
17.
Bidswitch
42.28% • Criteo • Advertising
18.
StickyAds
42.11% • Comcast • Advertising
19.
Bidtellect
41.55% • Simpli.fi • Advertising
20.
OpenX
41.55% • OpenX Software Ltd. • Advertising
21.
PulsePoint
41.46% • PulsePoint, Inc. • Advertising
22.
SiteScout by Centro
41.41% • Centro • Advertising
23.
Google Fonts
39.67% • Google • Hosting
24.
InMobi
31.47% • InMobi • Advertising
25.
ADman Media
31.2% • illumin • Advertising
26.
Smaato
29.64% • Verve Group • Advertising
27.
Azure CDN
14.88% • Microsoft • Hosting
28.
JW Player
13.23% • JW Player • Audio/Video Player
29.
LivePerson
7.52% • LivePerson • Customer Interaction
30.
Google
7.02% • Google • Advertising
31.
Google APIs
5.19% • Google • Hosting
32.
Microsoft Advertising
5.05% • Microsoft • Advertising
33.
Facebook
4.96% • Meta • Advertising
34.
Microsoft Clarity
4.82% • Microsoft • Site Analytics
35.
Google AdServices
4.49% • Google • Advertising
36.
Google Analytics with signals
4.29% • Google • Advertising
37.
Criteo
3.83% • Criteo • Advertising
38.
StackAdapt
3.66% • StackAdapt • Advertising
39.
Quantcast
3.66% • Quantcast • Advertising
40.
YouTube
3.56% • Google • Audio/Video Player
41.
SMART AdServer
3.5% • Smart Adserver • Advertising
42.
Google Syndication
3.49% • Google • Advertising
43.
TikTok Analytics
3.42% • ByteDance Inc • Site Analytics
44.
FouAnalytics
3.42% • FouAnalytics • Site Analytics
45.
ScoreCard Research Beacon
3.41% • comScore, Inc. • Site Analytics
46.
Pinterest
3.4% • Pinterest • Social Media
47.
Amazon CloudFront
3.38% • Amazon • Hosting
48.
Reddit
3.34% • reddit • Social Media

16.89

Trackers Per Page Load

1.97

Tracking Requests Per Page Load

1.56%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies