burton.com

1.

OneTrust

89.6% • OneTrust • Consent Management

2.

Klaviyo

89.2% • Klaviyo • Site Analytics

3.

Google Tag

83.88% • Google • Advertising

4.

Digioh

81.01% • • Advertising

5.

mPulse

79.28% • Akamai Technologies • Site Analytics

6.

Salesforce

78.55% • Salesforce • Site Analytics

7.

MyFonts

78.35% • MyFonts • Site Analytics

8.

Yotpo

77.15% • Yotpo • Site Analytics

9.

CQuotient

72.41% • Salesforce • Site Analytics

10.

Google

28.06% • Google • Advertising

11.

Google APIs

27.7% • Google • Hosting

12.

YouTube

25.6% • Google • Audio/Video Player

13.

Google Marketing Platform

25.03% • Google • Advertising

14.

Klarna

19.48% • Klarna • Utilities

15.

Google Static

19.15% • Google • Hosting

16.

Google Photos

16.19% • Google • Hosting

17.

Google User Content

7.55% • Google • Hosting

18.

Akamai Technologies

6.65% • Akamai Technologies • Hosting

19.

jsDelivr

5.74% • • Hosting

20.

Sentry

3.75% • Sentry • Utilities

21.

ContentSquare

3.66% • Contentsquare • Site Analytics

22.

TikTok Analytics

3.66% • ByteDance Inc • Site Analytics

23.

Pinterest

3.61% • Pinterest • Social Media

24.

Google Analytics with signals

3.54% • Google • Advertising

25.

Google Syndication

3.38% • Google • Advertising

26.

Yahoo! Japan Retargeting

3.33% • Yahoo! Japan • Advertising

27.

PayPal

3.26% • PayPal • Customer Interaction

28.

Google Analytics

3.05% • Google • Site Analytics

29.

Google Fonts

2.89% • Google • Hosting

30.

Facebook

2.74% • Meta • Advertising

31.

Microsoft Advertising

2.44% • Microsoft • Advertising

32.

Google AdServices

2.37% • Google • Advertising

33.

Digital Window

1.92% • Axel Springer • Advertising

34.

LinkedIn Ads

1.77% • Microsoft • Advertising

35.

AdRoll

1.77% • AdRoll • Advertising

36.

Criteo

1.7% • Criteo • Advertising

37.

Acceleration Partners

1.52% • Acceleration Partners • Advertising

38.

Hotjar

1.49% • Hotjar • Site Analytics

39.

LinkedIn Analytics

1.32% • Microsoft • Site Analytics

40.

Amazon Web Services

1.26% • Amazon • Hosting

41.

PubMatic

1.15% • PubMatic, Inc. • Advertising

42.

Adobe Audience Manager

1.1% • Adobe • Advertising

43.

Smart AdServer

1.08% • Equativ • Advertising

44.

Index Exchange

1.07% • Index Exchange, Inc. • Advertising

45.

Bidswitch

1.06% • Criteo • Advertising

46.

Taboola

1.06% • Taboola • Advertising

47.

Teads

1.06% • Outbrain • Advertising

48.

Outbrain

1.06% • Outbrain • Advertising

49.

TripleLift

1.06% • TripleLift, Inc. • Advertising

50.

Improve Digital

1.06% • Improve Digital • Advertising

51.

Media.net

1.04% • Media.net • Advertising

52.

Rhythmone Beacon

1.04% • RhythmOne, LLC • Advertising

53.

Nativo

1.03% • Nativo • Advertising

54.

Aggregate Knowledge

1.03% • TransUnion • Advertising

55.

Tremor Video

1.02% • Nexxen • Audio/Video Player