businessinsider.com

1.

SpeedCurve

80.86% • • Site Analytics

2.

Sourcepoint CMP

67.92% • Sourcepoint • Consent Management

3.

Facebook

65.42% • Meta • Advertising

4.

Amazon Advertising

63.14% • Amazon • Advertising

5.

Google Tag

38.9% • Google • Advertising

6.

ScoreCard Research Beacon

28.13% • comScore, Inc. • Site Analytics

7.

Marfeel

27.9% • Marfeel Solutions • Advertising

8.

Google Marketing Platform

27.84% • Google • Advertising

9.

DoubleVerify

27.68% • DoubleVerify • Advertising

10.

Live Intent

27.42% • LiveIntent • Site Analytics

11.

Bombora

27.35% • Bombora • Site Analytics

12.

Magnite

26.76% • Magnite • Advertising

13.

Amazon CloudFront

26.48% • Amazon • Hosting

14.

Google APIs

18.37% • Google • Hosting

15.

Google

14.87% • Google • Advertising

16.

Google Static

12.32% • Google • Hosting

17.

Permutive

11.02% • Permutive, Inc. • Advertising

18.

Taboola

10.36% • Taboola • Advertising

19.

Hashtag Labs

8.97% • Aditude • Advertising

20.

YouTube

6.87% • Google • Audio/Video Player

21.

X Corp.

6.09% • X Corp. • Social Media

22.

Yahoo!

5.75% • Verizon • Site Analytics

23.

Yahoo! Analytics

5.73% • Verizon • Site Analytics

24.

X Advertising

5.56% • X Corp. • Advertising

25.

Google Analytics with signals

5.46% • Google • Advertising

26.

TradeDesk

5.34% • The Trade Desk • Advertising

27.

Google Fonts

5.3% • Google • Hosting

28.

AppNexus

5.13% • Microsoft • Advertising

29.

LinkedIn Ads

5.04% • Microsoft • Advertising

30.

Brand Metrics

5.02% • Brand Metrics • Advertising

31.

33Across

4.93% • 33Across • Advertising

32.

LinkedIn Analytics

4.65% • Microsoft • Site Analytics

33.

PubMatic

4.58% • PubMatic, Inc. • Advertising

34.

LiveRamp

4.35% • LiveRamp • Advertising

35.

Criteo

4.34% • Criteo • Advertising

36.

JW Player

4.2% • JW Player • Audio/Video Player

37.

X Analytics

4.07% • X Corp. • Advertising

38.

Eyeota

4.02% • Eyeota • Advertising

39.

Lotame

3.98% • Lotame • Advertising

40.

Adobe Audience Manager

3.87% • Adobe • Advertising

41.

Google Syndication

3.78% • Google • Advertising

42.

ShareThis

3.76% • ShareThis, Inc. • Advertising

43.

BlueKai

3.69% • Oracle • Advertising

44.

RTB House

3.67% • RTB House • Advertising

45.

Audience Square

3.62% • Audigent • Advertising

46.

OpenX

3.61% • OpenX Software Ltd. • Advertising

47.

LiveRamp CMP

3.56% • LiveRamp • Consent Management

48.

Google AdServices

3.23% • Google • Advertising

49.

Index Exchange

3.01% • Index Exchange, Inc. • Advertising

50.

ID5 Sync

2.88% • ID5 Technology • Advertising

51.

Turn Inc.

2.7% • Singtel • Advertising

52.

AdaptMX

2.67% • Monet Engine • Advertising

53.

Bidswitch

2.63% • Criteo • Advertising

54.

Kargo

2.28% • Kargo • Advertising

55.

Teads

2.28% • Teads • Advertising

56.

sovrn

2.25% • Sovrn Holdings Inc • Advertising

57.

Media.net

2.12% • Media.net • Advertising

58.

Tapad

2.04% • Experian • Advertising

59.

Rhythmone Beacon

1.99% • RhythmOne, LLC • Advertising

60.

ADman Media

1.94% • illumin • Advertising

61.

Zemanta

1.83% • Outbrain • Customer Interaction

62.

X Syndication

1.78% • X Corp. • Social Media

63.

SMART AdServer

1.75% • Smart Adserver • Advertising

64.

Improve Digital

1.69% • Improve Digital • Advertising

65.

Cloudflare

1.65% • Cloudflare • Hosting

66.

Yahoo! Ad Manager Plus

1.61% • Verizon • Advertising

67.

InMobi

1.53% • InMobi • Advertising

68.

Intent IQ

1.51% • AlmondNet • Advertising

69.

Adform

1.46% • Adform • Advertising

70.

Yieldmo

1.46% • Yieldmo, Inc. • Advertising

71.

ShareThrough

1.46% • Sharethrough, Inc • Advertising

72.

Sonobi

1.45% • Sonobi, Inc • Advertising

73.

TripleLift

1.42% • TripleLift, Inc. • Advertising

74.

Dotomi

1.35% • Conversant • Advertising

75.

FreeWheel

1.33% • Comcast • Advertising

76.

Beeswax

1.32% • Beeswax • Advertising

77.

PulsePoint

1.31% • PulsePoint, Inc. • Advertising

78.

StackAdapt

1.26% • StackAdapt • Advertising

79.

Connatix

1.26% • Connatix Native Exchange • Advertising

80.

Google Play Services

1.24% • Google • Hosting

81.

Quantcast

1.24% • Quantcast • Advertising

82.

Integral Ad Science

1.24% • Integral Ad Science • Advertising

83.

Outbrain

1.23% • Outbrain • Advertising

84.

OneTag

1.2% • OneTag • Advertising

85.

Nativo

1.16% • Nativo • Advertising

86.

Google User Content

1.14% • Google • Hosting

87.

Rise

1.14% • Rise Code • Advertising

88.

Adsninja

1.14% • Adsninja Affilate Network • Advertising

89.

Aggregate Knowledge

1.12% • TransUnion • Advertising

90.

StickyAds

1.09% • Comcast • Advertising

91.

Smaato

1.04% • Verve Group • Advertising

92.

Hotjar

1.03% • Hotjar • Site Analytics