buzzfeed.com

1.

OneTrust

93.73% • OneTrust • Consent Management

2.

Teads

88.88% • Teads • Advertising

3.

ScoreCard Research Beacon

87.35% • comScore, Inc. • Site Analytics

4.

Google Syndication

86.97% • Google • Advertising

5.

Google Marketing Platform

86.24% • Google • Advertising

6.

Sentry

77.72% • Sentry • Utilities

7.

Amazon Advertising

73.82% • Amazon • Advertising

8.

Ad Lightning

73.11% • Ad Lightning • Advertising

9.

DoubleVerify

72.36% • DoubleVerify • Advertising

10.

Connatix

71.55% • Connatix Native Exchange • Advertising

11.

Google Accounts

69.04% • Google • Utilities

12.

Google Static

65.44% • Google • Hosting

13.

Permutive

63.0% • Permutive, Inc. • Advertising

14.

videoplayerhub.com

61.41% • • Misc

15.

SkimLinks

49.58% • SkimLinks • Advertising

16.

Google Tag

40.26% • Google • Advertising

17.

Google

35.61% • Google • Advertising

18.

Facebook

20.09% • Meta • Advertising

19.

Google Fonts

13.05% • Google • Hosting

20.

Google Play Services

11.59% • Google • Hosting

21.

X Corp.

8.47% • X Corp. • Social Media

22.

Magnite

8.45% • Magnite • Advertising

23.

Criteo

8.24% • Criteo • Advertising

24.

Taboola

8.06% • Taboola • Advertising

25.

Outbrain

7.94% • Outbrain • Advertising

26.

X Syndication

7.9% • X Corp. • Social Media

27.

TradeDesk

6.99% • The Trade Desk • Advertising

28.

33Across

6.85% • 33Across • Advertising

29.

Yahoo! Japan Retargeting

6.19% • Yahoo! Japan • Advertising

30.

Sourcepoint CMP

5.87% • Sourcepoint • Consent Management

31.

ad-delivery.net

5.52% • • Misc

32.

Google APIs

5.44% • Google • Hosting

33.

Instagram

4.93% • Meta • Social Media

34.

Kargo

4.69% • Kargo • Advertising

35.

TripleLift

4.63% • TripleLift, Inc. • Advertising

36.

OpenX

4.6% • OpenX Software Ltd. • Advertising

37.

PubMatic

4.46% • PubMatic, Inc. • Advertising

38.

Amazon Web Services

4.36% • Amazon • Hosting

39.

Bidswitch

4.35% • Criteo • Advertising

40.

ID5 Sync

4.34% • ID5 Technology • Advertising

41.

Rise

4.14% • Rise Code • Advertising

42.

Google Analytics

4.08% • Google • Site Analytics

43.

Yahoo! Analytics

3.95% • Verizon • Site Analytics

44.

Google Analytics with signals

3.85% • Google • Advertising

45.

LiveRamp

3.71% • LiveRamp • Advertising

46.

AppNexus

3.7% • Microsoft • Advertising

47.

Acceleration Partners

3.62% • Acceleration Partners • Advertising

48.

Blockthrough

3.5% • Blockthrough • Customer Interaction

49.

jsDelivr

3.11% • • Hosting

50.

YouTube

2.94% • Google • Audio/Video Player

51.

Lotame

2.87% • Lotame • Advertising

52.

Index Exchange

2.83% • Index Exchange, Inc. • Advertising

53.

LiveRamp CMP

2.62% • LiveRamp • Consent Management

54.

SMART AdServer

2.5% • Smart Adserver • Advertising

55.

Google User Content

2.46% • Google • Hosting

56.

Google Photos

2.45% • Google • Hosting

57.

Live Intent

2.44% • LiveIntent • Site Analytics

58.

ShareThrough

2.42% • Sharethrough, Inc • Advertising

59.

ADman Media

2.33% • illumin • Advertising

60.

Adobe Audience Manager

2.21% • Adobe • Advertising

61.

Epsilon

2.21% • Epsilon • Advertising

62.

Google AdServices

2.16% • Google • Advertising

63.

Media.net

2.15% • Media.net • Advertising

64.

Rhythmone Beacon

2.13% • RhythmOne, LLC • Advertising

65.

RTB House

2.12% • RTB House • Advertising

66.

Nativo

2.11% • Nativo • Advertising

67.

Turn Inc.

2.05% • Singtel • Advertising

68.

Yahoo! Ad Manager Plus

2.04% • Verizon • Advertising

69.

Adobe Typekit

1.96% • Adobe • Utilities

70.

Tapad

1.93% • Experian • Advertising

71.

AdaptMX

1.81% • Monet Engine • Advertising

72.

StreamRail

1.79% • ironSource • Advertising

73.

PulsePoint

1.79% • PulsePoint, Inc. • Advertising

74.

Facebook CDN

1.78% • Meta • Hosting

75.

Adform

1.73% • Adform • Advertising

76.

StackAdapt

1.72% • StackAdapt • Advertising

77.

Zemanta

1.71% • Outbrain • Customer Interaction

78.

Dotomi

1.71% • Conversant • Advertising

79.

Improve Digital

1.68% • Improve Digital • Advertising

80.

Reddit

1.67% • reddit • Social Media

81.

sovrn

1.65% • Sovrn Holdings Inc • Advertising

82.

Beeswax

1.63% • Beeswax • Advertising

83.

Integral Ad Science

1.62% • Integral Ad Science • Advertising

84.

Yieldmo

1.59% • Yieldmo, Inc. • Advertising

85.

Smaato

1.57% • Verve Group • Advertising

86.

Quantcast

1.54% • Quantcast • Advertising

87.

33Across

1.52% • 33Across • Advertising

88.

Yahoo!

1.51% • Verizon • Site Analytics

89.

Aggregate Knowledge

1.44% • TransUnion • Advertising

90.

Audience Square

1.35% • Audigent • Advertising

91.

DeepIntent

1.34% • Deep Intent • Advertising

92.

SiteScout by Centro

1.34% • Centro • Advertising

93.

Undertone

1.31% • Perion • Advertising

94.

Eyeota

1.3% • Eyeota • Advertising

95.

Adobe Advertising Cloud

1.26% • Adobe • Advertising

96.

Cloudflare Insights

1.23% • Cloudflare • Site Analytics

97.

Adelphic

1.2% • Viant • Site Analytics

98.

Zeta

1.14% • Zeta Global • Customer Interaction

99.

Flashtalking

1.14% • Mediaocean • Advertising

100.

InMobi

1.09% • InMobi • Advertising

101.

Intent IQ

1.08% • AlmondNet • Advertising

102.

Unruly Media

1.08% • Tremor International • Advertising

103.

Amazon CloudFront

1.02% • Amazon • Hosting

104.

Aniview

1.01% • Aniview • Advertising

105.

TRUSTe Notice

1.01% • TrustArc • Consent Management

106.

StickyAds

1.0% • Comcast • Advertising