columbia.com

1.

Adobe Dynamic Tag Management

94.85% • Adobe • Utilities

2.

Monetate

87.99% • Monetate • Site Analytics

3.

CQuotient

86.34% • Salesforce • Site Analytics

4.

Klarna

80.78% • Klarna • Utilities

5.

PerimeterX

79.45% • Human Security • Utilities

6.

Adobe Audience Manager

77.45% • Adobe • Advertising

7.

Adobe Typekit

67.88% • Adobe • Utilities

8.

Quantum Metric

63.6% • Quantum Metric • Site Analytics

9.

Cloudflare Insights

55.32% • Cloudflare • Site Analytics

10.

Amazon CloudFront

54.53% • Amazon • Hosting

11.

Bazaarvoice

54.46% • Bazaarvoice • Customer Interaction

12.

PayPal

25.76% • PayPal • Customer Interaction

13.

Google

11.86% • Google • Advertising

14.

Google Static

10.88% • Google • Hosting

15.

Adobe Experience Cloud

10.26% • Adobe • Site Analytics

16.

Sentry

9.48% • Sentry • Utilities

17.

Google Marketing Platform

8.15% • Google • Advertising

18.

Google APIs

7.7% • Google • Hosting

19.

Google Tag

7.57% • Google • Advertising

20.

Bluecore

7.29% • TriggerMail • Advertising

21.

Qualtrics

7.27% • Qualtrics • Site Analytics

22.

Pinterest

7.22% • Pinterest • Social Media

23.

Amazon Advertising

7.18% • Amazon • Advertising

24.

Microsoft Advertising

7.16% • Microsoft • Advertising

25.

TikTok Analytics

7.14% • ByteDance Inc • Site Analytics

26.

Teads

7.11% • Outbrain • Advertising

27.

TradeDesk

7.1% • The Trade Desk • Advertising

28.

Adtheorent

7.09% • AdTheorent, Inc • Advertising

29.

Adelphic

7.09% • Viant • Site Analytics

30.

AppNexus

7.07% • Microsoft • Advertising

31.

Facebook

7.04% • Meta • Advertising

32.

Snapchat For Business

6.77% • Snap • Advertising

33.

Scarab Research

6.74% • Emarsys • Advertising

34.

OneTrust

6.27% • OneTrust • Consent Management

35.

Yahoo! Analytics

6.23% • Verizon • Site Analytics

36.

Yahoo!

6.03% • Verizon • Site Analytics

37.

Google Fonts

5.48% • Google • Hosting

38.

Zeta

4.78% • Zeta Global • Customer Interaction

39.

Google AdServices

4.65% • Google • Advertising

40.

Google Play Services

4.55% • Google • Hosting

41.

Reddit

4.17% • reddit • Social Media

42.

DataXu

4.06% • DataXu • Advertising

43.

Google Cloud

2.67% • Google • Hosting

44.

Honey

2.64% • • Misc

45.

Amazon Web Services

2.38% • Amazon • Hosting

46.

Tapad

2.02% • Experian • Advertising

47.

Datadog

1.94% • Datadog • Utilities

48.

Google User Content

1.62% • Google • Hosting

49.

Cloudflare

1.19% • Cloudflare • Hosting