edmunds.com

Observed activities (54)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

86.19% • Google • Advertising

New Relic

83.0% • New Relic • Site Analytics

SpeedCurve

82.02% • • Site Analytics

Integral Ad Science

77.79% • Integral Ad Science • Advertising

PubMatic

42.95% • PubMatic, Inc. • Advertising

Google APIs

36.55% • Google • Hosting

Google Marketing Platform

33.4% • Google • Advertising

Google Accounts

18.12% • Google • Utilities

Google Syndication

13.35% • Google • Advertising

10.

YouTube

6.24% • Google • Audio/Video Player

11.

Google

5.79% • Google • Advertising

12.

Adzerk

5.11% • Adzerk • Advertising

13.

Google Static

4.59% • Google • Hosting

14.

Microsoft Advertising

3.96% • Microsoft • Advertising

15.

LiveRamp

3.89% • LiveRamp • Advertising

16.

Facebook

3.83% • Meta • Advertising

17.

Amazon CloudFront

3.8% • Amazon • Hosting

18.

Sentry

3.52% • Sentry • Utilities

19.

Criteo

3.07% • Criteo • Advertising

20.

Google Analytics

2.88% • Google • Site Analytics

21.

Google Fonts

2.73% • Google • Hosting

22.

Live Intent

2.62% • LiveIntent • Site Analytics

23.

Treasure Data

2.57% • arm • Site Analytics

24.

Google Analytics with signals

2.34% • Google • Advertising

25.

Google AdServices

2.23% • Google • Advertising

26.

AppNexus

2.19% • Microsoft • Advertising

27.

ID5 Sync

1.97% • ID5 Technology • Advertising

28.

Aggregate Knowledge

1.73% • TransUnion • Advertising

29.

Google User Content

1.61% • Google • Hosting

30.

OpenX

1.51% • OpenX Software Ltd. • Advertising

31.

Google Play Services

1.39% • Google • Hosting

32.

Bidswitch

1.29% • Criteo • Advertising

33.

Outbrain

1.29% • Outbrain • Advertising

34.

Adobe Audience Manager

1.28% • Adobe • Advertising

35.

Taboola

1.26% • Taboola • Advertising

36.

SMART AdServer

1.26% • Smart Adserver • Advertising

37.

Magnite

1.26% • Magnite • Advertising

38.

TripleLift

1.26% • TripleLift, Inc. • Advertising

39.

Index Exchange

1.26% • Index Exchange, Inc. • Advertising

40.

Tapad

1.26% • Experian • Advertising

41.

Media.net

1.26% • Media.net • Advertising

42.

Rhythmone Beacon

1.25% • RhythmOne, LLC • Advertising

43.

Lotame

1.24% • Lotame • Advertising

44.

Improve Digital

1.24% • Improve Digital • Advertising

45.

Nativo

1.23% • Nativo • Advertising

46.

FreeWheel

1.22% • Comcast • Advertising

47.

TradeDesk

1.2% • The Trade Desk • Advertising

48.

Tremor Video

1.15% • Tremor Video • Audio/Video Player

6.94

Trackers Per Page Load

0.49

Tracking Requests Per Page Load

0.68%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies