forbes.com

1.

Ketch Kloud

83.4% • Ketch • Consent Management

2.

Google APIs

77.56% • Google • Hosting

3.

Google Tag

70.71% • Google • Advertising

4.

Media.net

64.99% • Media.net • Advertising

5.

Google Marketing Platform

64.69% • Google • Advertising

6.

Amazon Advertising

60.03% • Amazon • Advertising

7.

Integral Ad Science

58.9% • Integral Ad Science • Advertising

8.

DoubleVerify

58.14% • DoubleVerify • Advertising

9.

Bombora

58.05% • Bombora • Site Analytics

10.

Criteo

58.0% • Criteo • Advertising

11.

Google Static

56.45% • Google • Hosting

12.

SpeedCurve

56.25% • • Site Analytics

13.

Spot.IM

47.6% • Spot.IM Ltd. • Social Media

14.

Google

42.39% • Google • Advertising

15.

Google Fonts

32.18% • Google • Hosting

16.

Gravatar

13.84% • Automattic • Social Media

17.

Google Translate

13.53% • Google • Customer Interaction

18.

Akamai Technologies

10.04% • Akamai Technologies • Hosting

19.

TrustArc

9.26% • TrustArc • Consent Management

20.

YouTube

7.51% • Google • Audio/Video Player

21.

DataDome

6.8% • DataDome • Site Analytics

22.

X Corp.

6.11% • X Corp. • Social Media

23.

Google Photos

5.3% • Google • Hosting

24.

Google Play Services

4.94% • Google • Hosting

25.

Adobe Marketo Engage

4.86% • Adobe • Advertising

26.

Quantcast

4.82% • Quantcast • Advertising

27.

Facebook

4.74% • Meta • Advertising

28.

Connatix

4.69% • Connatix Native Exchange • Advertising

29.

ScoreCard Research Beacon

4.61% • comScore, Inc. • Site Analytics

30.

BlueConic Plugin

3.95% • BlueConic • Site Analytics

31.

Google Syndication

3.92% • Google • Advertising

32.

VWO

3.92% • Wingify • Site Analytics

33.

ChartBeat

3.9% • ChartBeat • Site Analytics

34.

Quantcount

3.84% • Quantcast • Site Analytics

35.

Qualia

3.8% • Qualia • Advertising

36.

Google Analytics with signals

3.71% • Google • Advertising

37.

X Advertising

3.69% • X Corp. • Advertising

38.

Qualtrics

3.59% • Qualtrics • Site Analytics

39.

ShareThrough

3.46% • Sharethrough, Inc • Advertising

40.

Stripe

3.29% • Stripe • Customer Interaction

41.

X Syndication

3.26% • X Corp. • Social Media

42.

PubMatic

3.1% • PubMatic, Inc. • Advertising

43.

OpenX

3.08% • OpenX Software Ltd. • Advertising

44.

Quora

3.05% • • Social Media

45.

TradeDesk

2.85% • The Trade Desk • Advertising

46.

AppNexus

2.8% • Microsoft • Advertising

47.

33Across

2.7% • 33Across • Advertising

48.

Google Analytics

2.7% • Google • Site Analytics

49.

Kargo

2.68% • Kargo • Advertising

50.

Google AdServices

2.67% • Google • Advertising

51.

Index Exchange

2.67% • Index Exchange, Inc. • Advertising

52.

RTB House

2.62% • RTB House • Advertising

53.

X Analytics

2.56% • X Corp. • Advertising

54.

LiveRamp

2.54% • LiveRamp • Advertising

55.

Magnite

2.5% • Magnite • Advertising

56.

Nativo

2.42% • Nativo • Advertising

57.

Moat

2.24% • Oracle • Advertising

58.

Adobe Audience Manager

2.04% • Adobe • Advertising

59.

Turn Inc.

1.7% • Singtel • Advertising

60.

Eyeota

1.68% • Eyeota • Advertising

61.

Improve Digital

1.56% • Improve Digital • Advertising

62.

Tapad

1.56% • Experian • Advertising

63.

Google User Content

1.44% • Google • Hosting

64.

TripleLift

1.36% • TripleLift, Inc. • Advertising

65.

Datadog

1.35% • Datadog • Utilities

66.

Microsoft Clarity

1.26% • Microsoft • Site Analytics

67.

Sonobi

1.24% • Sonobi, Inc • Advertising

68.

Audience Square

1.2% • Audigent • Advertising

69.

Bidswitch

1.2% • Criteo • Advertising

70.

Live Intent

1.19% • LiveIntent • Site Analytics

71.

Microsoft Advertising

1.17% • Microsoft • Advertising

72.

Yahoo! Ad Manager Plus

1.05% • Verizon • Advertising

73.

ADman Media

1.03% • illumin • Advertising

74.

ID5 Sync

1.02% • ID5 Technology • Advertising