fortune.com

1.

Google Tag

96.49% • Google • Advertising

2.

OneTrust

96.09% • OneTrust • Consent Management

3.

Optimizely

88.8% • Optimizely • Utilities

4.

cXense

82.76% • Cxense • Advertising

5.

Amazon Advertising

81.42% • Amazon • Advertising

6.

Bombora

78.03% • Bombora • Site Analytics

7.

Facebook

76.77% • Meta • Advertising

8.

Piano

76.46% • Piano Software • Utilities

9.

pub.network

75.33% • • Advertising

10.

Nativo

74.32% • Nativo • Advertising

11.

Cloudflare

66.0% • Cloudflare • Hosting

12.

Google Fonts

64.14% • Google • Hosting

13.

Parse.ly

51.17% • Parse.ly • Site Analytics

14.

X Advertising

51.03% • X Corp. • Advertising

15.

Outbrain

42.76% • Outbrain • Advertising

16.

ID5 Sync

40.27% • ID5 Technology • Advertising

17.

AdsWizz

14.74% • AdsWizz • Advertising

18.

Magnite

12.85% • Magnite • Advertising

19.

SMART AdServer

12.17% • Smart Adserver • Advertising

20.

Google Marketing Platform

10.35% • Google • Advertising

21.

Media.net

9.7% • Media.net • Advertising

22.

Google Static

9.1% • Google • Hosting

23.

Google

7.48% • Google • Advertising

24.

Amazon CloudFront

4.62% • Amazon • Hosting

25.

LiveRamp

4.56% • LiveRamp • Advertising

26.

Google APIs

4.53% • Google • Hosting

27.

AppNexus

4.12% • Microsoft • Advertising

28.

Bidswitch

4.07% • Criteo • Advertising

29.

TradeDesk

4.04% • The Trade Desk • Advertising

30.

ZoomInfo

4.0% • ZoomInfo • Advertising

31.

Google Analytics with signals

3.95% • Google • Advertising

32.

Tapad

3.82% • Experian • Advertising

33.

DAX

3.73% • Global • Advertising

34.

PubMatic

3.54% • PubMatic, Inc. • Advertising

35.

Google Syndication

3.49% • Google • Advertising

36.

Criteo

3.42% • Criteo • Advertising

37.

LinkedIn Ads

3.4% • Microsoft • Advertising

38.

Intent IQ

3.25% • AlmondNet • Advertising

39.

OpenX

3.23% • OpenX Software Ltd. • Advertising

40.

Index Exchange

3.2% • Index Exchange, Inc. • Advertising

41.

X Corp.

2.97% • X Corp. • Social Media

42.

Lotame

2.86% • Lotame • Advertising

43.

Improve Digital

2.66% • Improve Digital • Advertising

44.

Audience Square

2.64% • Audigent • Advertising

45.

Optable

2.64% • Optable Technologies • Advertising

46.

Yahoo! Analytics

2.5% • Verizon • Site Analytics

47.

Adobe Audience Manager

2.49% • Adobe • Advertising

48.

Quantcast

2.48% • Quantcast • Advertising

49.

TripleLift

2.47% • TripleLift, Inc. • Advertising

50.

ShareThrough

2.46% • Sharethrough, Inc • Advertising

51.

X Analytics

2.41% • X Corp. • Advertising

52.

Kargo

2.34% • Kargo • Advertising

53.

Yieldmo

2.27% • Yieldmo, Inc. • Advertising

54.

SiteScout by Centro

2.23% • Centro • Advertising

55.

Aggregate Knowledge

2.23% • TransUnion • Advertising

56.

Sonobi

2.23% • Sonobi, Inc • Advertising

57.

LinkedIn Analytics

2.21% • Microsoft • Site Analytics

58.

DoubleVerify

2.21% • DoubleVerify • Advertising

59.

Epsilon

2.2% • Epsilon • Advertising

60.

Turn Inc.

2.18% • Singtel • Advertising

61.

Rhythmone Beacon

2.08% • RhythmOne, LLC • Advertising

62.

Blockthrough

2.05% • Blockthrough • Customer Interaction

63.

Google AdServices

2.04% • Google • Advertising

64.

Adtheorent

2.02% • AdTheorent, Inc • Advertising

65.

ad-delivery.net

2.0% • • Misc

66.

gumgum

1.97% • GumGum • Advertising

67.

sovrn

1.96% • Sovrn Holdings Inc • Advertising

68.

Eyeota

1.91% • Eyeota • Advertising

69.

33Across

1.86% • 33Across • Advertising

70.

Google Accounts

1.8% • Google • Utilities

71.

StackAdapt

1.79% • StackAdapt • Advertising

72.

Quantcount

1.76% • Quantcast • Site Analytics

73.

YouTube

1.74% • Google • Audio/Video Player

74.

ADman Media

1.73% • illumin • Advertising

75.

RTB House

1.65% • RTB House • Advertising

76.

Smaato

1.63% • Verve Group • Advertising

77.

Live Intent

1.63% • LiveIntent • Site Analytics

78.

Dotomi

1.58% • Conversant • Advertising

79.

Zemanta

1.55% • Outbrain • Customer Interaction

80.

Google Play Services

1.55% • Google • Hosting

81.

Unruly Media

1.54% • Tremor International • Advertising

82.

Teads

1.48% • Teads • Advertising

83.

Adelphic

1.48% • Viant • Site Analytics

84.

ScoreCard Research Beacon

1.44% • comScore, Inc. • Site Analytics

85.

Microsoft Advertising

1.43% • Microsoft • Advertising

86.

Google Photos

1.37% • Google • Hosting

87.

Undertone

1.36% • Perion • Advertising

88.

Beeswax

1.36% • Beeswax • Advertising

89.

eXelate

1.34% • Nielsen • Advertising

90.

MediaGo

1.34% • MediaGo • Advertising

91.

AdaptMX

1.27% • Monet Engine • Advertising

92.

Yahoo! Ad Manager Plus

1.25% • Verizon • Advertising

93.

PulsePoint

1.23% • PulsePoint, Inc. • Advertising

94.

Adform

1.2% • Adform • Advertising

95.

OneTag

1.2% • OneTag • Advertising

96.

Akamai Technologies

1.18% • Akamai Technologies • Hosting

97.

DeepIntent

1.17% • Deep Intent • Advertising

98.

Cloudflare Insights

1.16% • Cloudflare • Site Analytics

99.

Intimate Merger

1.16% • Intimate Merger • Site Analytics

100.

Integral Ad Science

1.15% • Integral Ad Science • Advertising

101.

Adotmob

1.13% • Adot • Advertising

102.

Disqus

1.12% • Zeta Global • Customer Interaction

103.

Rise

1.1% • Rise Code • Advertising

104.

Yahoo!

1.09% • Verizon • Site Analytics

105.

Acuity Ads

1.02% • Acuity Ads • Advertising

106.

Google User Content

1.0% • Google • Hosting