gap.com

Observed activities (44)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

OneTrust

92.7% • OneTrust • Consent Management

Certona

90.32% • Certona • Advertising

Tealium

89.02% • Tealium • Site Analytics

Optimizely

86.86% • Optimizely • Utilities

New Relic

85.57% • New Relic • Site Analytics

mPulse

82.79% • Akamai Technologies • Site Analytics

AppsFlyer

74.22% • AppsFlyer • Site Analytics

ThreatMetrix

42.51% • LexisNexis • Utilities

Adobe Audience Manager

40.88% • Adobe • Advertising

10.

PowerReviews

38.23% • PowerReviews • Customer Interaction

11.

Amazon Advertising

37.32% • Amazon • Advertising

12.

PayPal

12.86% • PayPal • Customer Interaction

13.

FullStory

10.86% • fullstory • Site Analytics

14.

Medallia

10.55% • Medallia • Customer Interaction

15.

TikTok Analytics

9.91% • ByteDance Inc • Site Analytics

16.

Facebook

9.59% • Meta • Advertising

17.

9.23% • Pinterest • Social Media

18.

Microsoft Advertising

8.84% • Microsoft • Advertising

19.

Snapchat For Business

8.67% • Snap • Advertising

20.

Granify

8.67% • Granify • Site Analytics

21.

Bluecore

8.51% • TriggerMail • Advertising

22.

Google Tag

8.47% • Google • Advertising

23.

Movable Ink

8.34% • Movable Ink • Site Analytics

24.

Bidtellect

8.33% • Simpli.fi • Advertising

25.

Google Marketing Platform

8.27% • Google • Advertising

26.

Merkle

8.24% • Dentsu • Advertising

27.

Yahoo!

8.17% • Verizon • Site Analytics

28.

X Advertising

7.37% • X Corp. • Advertising

29.

Google

7.04% • Google • Advertising

30.

Sentry

6.65% • Sentry • Utilities

31.

Yahoo! Analytics

6.26% • Verizon • Site Analytics

32.

Google Fonts

6.11% • Google • Hosting

33.

Google AdServices

5.83% • Google • Advertising

34.

Aggregate Knowledge

5.08% • TransUnion • Advertising

35.

TradeDesk

4.64% • The Trade Desk • Advertising

36.

Launch Darkly

4.32% • LaunchDarkly • Utilities

37.

X Corp.

4.12% • X Corp. • Social Media

38.

X Analytics

4.11% • X Corp. • Advertising

39.

Amazon CloudFront

3.97% • Amazon • Hosting

40.

Google APIs

3.87% • Google • Hosting

41.

Google Static

2.65% • Google • Hosting

42.

iovation

2.44% • iovation • Utilities

43.

Signifyd

1.83% • Signifyd • Site Analytics

44.

Adobe Typekit

1.09% • Adobe • Utilities

10.99

Trackers Per Page Load

5.43

Tracking Requests Per Page Load

1.62%

Trackers Requests / All Requests

0.03MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies