gartner.com

1.

Google Tag

84.76% • Google • Advertising

2.

Google Static

54.59% • Google • Hosting

3.

Google

43.6% • Google • Advertising

4.

Adobe Audience Manager

38.32% • Adobe • Advertising

5.

OneTrust

20.69% • OneTrust • Consent Management

6.

Google Recaptcha

11.28% • Google • Utilities

7.

FullStory

10.21% • fullstory • Site Analytics

8.

Hotjar

10.18% • Hotjar • Site Analytics

9.

Cloudflare

9.34% • Cloudflare • Hosting

10.

Dynatrace

9.06% • Dynatrace • Site Analytics

11.

X Corp.

8.46% • X Corp. • Social Media

12.

Facebook

8.25% • Meta • Advertising

13.

Google Analytics

7.73% • Google • Site Analytics

14.

X Syndication

7.65% • X Corp. • Social Media

15.

Qualtrics

7.26% • Qualtrics • Site Analytics

16.

Google APIs

5.46% • Google • Hosting

17.

Eloqua

5.38% • Oracle • Advertising

18.

Google Fonts

3.85% • Google • Hosting

19.

Amazon Web Services

3.12% • Amazon • Hosting

20.

Bugsnag

3.07% • SmartBear • Site Analytics

21.

Launch Darkly

2.24% • LaunchDarkly • Utilities

22.

LinkedIn Analytics

2.17% • Microsoft • Site Analytics

23.

LinkedIn Ads

2.11% • Microsoft • Advertising

24.

pendo

1.95% • • Site Analytics

25.

Microsoft Clarity

1.66% • Microsoft • Site Analytics

26.

Datadog

1.55% • Datadog • Utilities

27.

Google Analytics with signals

1.55% • Google • Advertising

28.

Google Marketing Platform

1.39% • Google • Advertising

29.

Microsoft Advertising

1.37% • Microsoft • Advertising

30.

Google AdServices

1.3% • Google • Advertising

31.

AB Tasty

1.24% • AB Tasty • Site Analytics

32.

Cloudinary

1.18% • • Hosting

33.

Google User Content

1.18% • Google • Hosting

34.

Google Syndication

1.12% • Google • Advertising

35.

ZoomInfo

1.08% • ZoomInfo • Advertising

36.

StackAdapt

1.05% • StackAdapt • Advertising

37.

6Sense

1.05% • 6Sense • Site Analytics

38.

Google Translate

1.04% • Google • Customer Interaction

39.

Reddit

1.03% • reddit • Social Media