hbr.org

Observed activities (51)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Experience Cloud
96.12% Adobe Site Analytics
2.
Sailthru Horizon
91.63% Sailthru Site Analytics
3.
Qualtrics
91.58% Qualtrics Site Analytics
4.
Adobe Dynamic Tag Management
90.84% Adobe Utilities
5.
Google Marketing Platform
89.9% Google Advertising
6.
Google Recaptcha
88.28% Google Utilities
7.
Google Static
88.02% Google Hosting
8.
Piano
84.65% Piano Software Utilities
9.
LinkedIn Analytics
82.44% Microsoft Site Analytics
10.
Piano Analytics
82.32% Piano Software Site Analytics
11.
Microsoft Advertising
78.43% Microsoft Advertising
12.
TikTok Analytics
78.28% ByteDance Inc Site Analytics
13.
Facebook
78.19% Meta Advertising
14.
New Relic
70.35% New Relic Site Analytics
15.
Kaltura
65.35% Kaltura Audio/Video Player
16.
Google Tag
64.31% Google Advertising
17.
StackAdapt
63.57% StackAdapt Advertising
18.
Live Intent
63.09% LiveIntent Site Analytics
19.
Adobe Audience Manager
60.96% Adobe Advertising
20.
Cloudflare
58.91% Cloudflare Hosting
21.
Google Analytics
55.09% Google Site Analytics
22.
cXense
50.28% Cxense Advertising
23.
Google
45.89% Google Advertising
24.
LinkedIn Ads
32.8% Microsoft Advertising
25.
Google Syndication
31.43% Google Advertising
26.
Integral Ad Science
30.06% Integral Ad Science Advertising
27.
Google Fonts
29.57% Google Hosting
28.
Spotify
25.74% Spotify Audio/Video Player
29.
Microsoft Clarity
25.56% Microsoft Site Analytics
30.
Amazon CloudFront
17.86% Amazon Hosting
31.
X Corp.
14.95% X Corp. Social Media
32.
X Syndication
13.79% X Corp. Social Media
33.
ScoreCard Research Beacon
13.36% comScore, Inc. Site Analytics
34.
Zendesk CDN
7.29% Zendesk Hosting
35.
Zendesk
6.92% Zendesk Customer Interaction
36.
Google Analytics with signals
6.6% Google Advertising
37.
Mixpanel
5.71% Mixpanel Site Analytics
38.
BigCommerce
5.16% BigCommerce Site Analytics
39.
Google APIs
5.12% Google Hosting
40.
Google AdServices
4.17% Google Advertising
41.
Adobe Advertising Cloud
2.98% Adobe Advertising
42.
Sentry
2.53% Sentry Utilities
43.
TradeDesk
1.9% The Trade Desk Advertising
44.
YouTube
1.83% Google Audio/Video Player
45.
Google Play Services
1.78% Google Hosting
46.
LiveRamp
1.7% LiveRamp Advertising
47.
Google Photos
1.51% Google Hosting
48.
sovrn
1.12% Sovrn Holdings Inc Advertising

21.3

Trackers Per Page Load

2.51

Tracking Requests Per Page Load

2.7%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies