kbb.com

1.

Google Marketing Platform

83.87% • Google • Advertising

2.

mPulse

82.11% • Akamai Technologies • Site Analytics

3.

Google Tag

81.09% • Google • Advertising

4.

New Relic

80.93% • New Relic • Site Analytics

5.

OneTrust

78.29% • OneTrust • Consent Management

6.

PubMatic

69.42% • PubMatic, Inc. • Advertising

7.

Amazon Advertising

68.96% • Amazon • Advertising

8.

Google Accounts

63.51% • Google • Utilities

9.

Optimizely

33.93% • Optimizely • Utilities

10.

Google Static

31.49% • Google • Hosting

11.

Google Fonts

15.77% • Google • Hosting

12.

Google

15.74% • Google • Advertising

13.

Gravatar

14.04% • Automattic • Social Media

14.

Amazon Web Services

13.69% • Amazon • Hosting

15.

Adobe Audience Manager

11.48% • Adobe • Advertising

16.

Google Play Services

11.14% • Google • Hosting

17.

Adobe Advertising Cloud

10.17% • Adobe • Advertising

18.

Facebook

10.16% • Meta • Advertising

19.

audioeye

9.84% • audioeye • Site Analytics

20.

Google User Content

9.69% • Google • Hosting

21.

Google Syndication

9.53% • Google • Advertising

22.

Microsoft Advertising

8.81% • Microsoft • Advertising

23.

AdGear

8.68% • Samsung • Advertising

24.

Snapchat For Business

8.42% • Snap • Advertising

25.

TradeDesk

8.36% • The Trade Desk • Advertising

26.

ScoreCard Research Beacon

8.35% • comScore, Inc. • Site Analytics

27.

Pinterest

8.22% • Pinterest • Social Media

28.

Integral Ad Science

8.13% • Integral Ad Science • Advertising

29.

ForeSee

8.03% • ForeSee Results • Utilities

30.

OpenX

7.99% • OpenX Software Ltd. • Advertising

31.

Treasure Data

7.91% • arm • Site Analytics

32.

LiveRamp

7.72% • LiveRamp • Advertising

33.

Index Exchange

7.66% • Index Exchange, Inc. • Advertising

34.

Yahoo!

7.66% • Verizon • Site Analytics

35.

AppNexus

7.66% • Microsoft • Advertising

36.

TripleLift

7.64% • TripleLift, Inc. • Advertising

37.

Qualtrics

7.32% • Qualtrics • Site Analytics

38.

Google Analytics with signals

6.39% • Google • Advertising

39.

Yahoo! Analytics

6.25% • Verizon • Site Analytics

40.

Qualia

6.16% • Qualia • Advertising

41.

Criteo

6.14% • Criteo • Advertising

42.

CreateJS

4.51% • • Hosting

43.

pendo

4.47% • • Site Analytics

44.

Google AdServices

4.34% • Google • Advertising

45.

Flashtalking

4.3% • Mediaocean • Advertising

46.

Jetpack

4.06% • Automattic • Site Analytics

47.

Heroku

4.02% • • Hosting

48.

Moat

3.8% • Oracle • Advertising

49.

Google APIs

3.7% • Google • Hosting

50.

DoubleVerify

2.97% • DoubleVerify • Advertising

51.

Aggregate Knowledge

2.51% • TransUnion • Advertising

52.

Bazaarvoice

2.43% • Bazaarvoice • Customer Interaction

53.

Tapad

2.35% • Experian • Advertising

54.

Live Intent

2.11% • LiveIntent • Site Analytics

55.

Yahoo! Ad Manager Plus

1.92% • Verizon • Advertising

56.

Adobe Typekit

1.76% • Adobe • Utilities

57.

Bidswitch

1.75% • Criteo • Advertising

58.

Adform

1.73% • Adform • Advertising

59.

Turn Inc.

1.71% • Singtel • Advertising

60.

StackAdapt

1.65% • StackAdapt • Advertising

61.

Akamai Technologies

1.64% • Akamai Technologies • Hosting

62.

Dotomi

1.58% • Conversant • Advertising

63.

Beeswax

1.58% • Beeswax • Advertising

64.

SMART AdServer

1.51% • Smart Adserver • Advertising

65.

Evidon

1.48% • Crownpeak • Utilities

66.

Adtheorent

1.46% • AdTheorent, Inc • Advertising

67.

Zeta

1.46% • Zeta Global • Customer Interaction

68.

SiteScout by Centro

1.46% • Centro • Advertising

69.

sovrn

1.44% • Sovrn Holdings Inc • Advertising

70.

Media.net

1.44% • Media.net • Advertising

71.

Quantcast

1.43% • Quantcast • Advertising

72.

RTB House

1.41% • RTB House • Advertising

73.

Adelphic

1.4% • Viant • Site Analytics

74.

Simpli.fi

1.4% • Simplifi Holdings Inc. • Advertising

75.

Outbrain

1.39% • Outbrain • Advertising

76.

DeepIntent

1.33% • Deep Intent • Advertising

77.

Zemanta

1.33% • Outbrain • Customer Interaction

78.

PulsePoint

1.28% • PulsePoint, Inc. • Advertising

79.

FreeWheel

1.26% • Comcast • Advertising

80.

LinkedIn Ads

1.26% • Microsoft • Advertising

81.

Rhythmone Beacon

1.25% • RhythmOne, LLC • Advertising

82.

Lotame

1.24% • Lotame • Advertising

83.

Nativo

1.22% • Nativo • Advertising

84.

Improve Digital

1.19% • Improve Digital • Advertising

85.

Magnite

1.19% • Magnite • Advertising

86.

Tribal Fusion

1.19% • Exponential Interactive, Inc • Advertising

87.

MediaMath

1.14% • MediaMath, Inc. • Advertising

88.

JW Player

1.11% • JW Player • Audio/Video Player

89.

Sentry

1.1% • Sentry • Utilities

90.

YouTube

1.1% • Google • Audio/Video Player

91.

Blis

1.08% • Blis • Site Analytics

92.

Xaxis

1.08% • Xaxis • Advertising

93.

Connatix

1.06% • Connatix Native Exchange • Advertising

94.

Taboola

1.04% • Taboola • Advertising

95.

Unruly Media

1.03% • Tremor International • Advertising

96.

Innovid

1.01% • Innovid • Advertising