parade.com

1.

Adobe Typekit

97.23% • Adobe • Utilities

2.

Google Accounts

95.36% • Google • Utilities

3.

Google Tag

90.59% • Google • Advertising

4.

YouTube

90.02% • Google • Audio/Video Player

5.

DataDome

89.52% • DataDome • Site Analytics

6.

Google Marketing Platform

89.34% • Google • Advertising

7.

Amazon Advertising

88.7% • Amazon • Advertising

8.

DoubleVerify

88.57% • DoubleVerify • Advertising

9.

Parse.ly

88.29% • Parse.ly • Site Analytics

10.

Live Intent

81.23% • LiveIntent • Site Analytics

11.

Brand Metrics

81.13% • Brand Metrics • Advertising

12.

Hotjar

81.02% • Hotjar • Site Analytics

13.

ScoreCard Research Beacon

80.95% • comScore, Inc. • Site Analytics

14.

SkimLinks

80.74% • SkimLinks • Advertising

15.

Bombora

80.55% • Bombora • Site Analytics

16.

Outbrain

79.55% • Outbrain • Advertising

17.

Sourcepoint CMP

37.99% • Sourcepoint • Consent Management

18.

Optable

25.59% • Optable Technologies • Advertising

19.

Google Syndication

23.5% • Google • Advertising

20.

Integral Ad Science

22.96% • Integral Ad Science • Advertising

21.

AdRecover

21.95% • AdPushUp, Inc. • Advertising

22.

Google Static

21.79% • Google • Hosting

23.

Google APIs

15.93% • Google • Hosting

24.

Google Play Services

15.32% • Google • Hosting

25.

jsDelivr

14.98% • • Hosting

26.

Instagram

14.46% • Meta • Social Media

27.

Google

12.49% • Google • Advertising

28.

Google User Content

8.03% • Google • Hosting

29.

Google Photos

7.62% • Google • Hosting

30.

LiveRamp CMP

6.8% • LiveRamp • Consent Management

31.

LiveRamp

6.57% • LiveRamp • Advertising

32.

AppNexus

6.43% • Microsoft • Advertising

33.

TradeDesk

6.26% • The Trade Desk • Advertising

34.

Criteo

6.24% • Criteo • Advertising

35.

Google Fonts

5.98% • Google • Hosting

36.

Magnite

5.83% • Magnite • Advertising

37.

PubMatic

5.75% • PubMatic, Inc. • Advertising

38.

Index Exchange

5.54% • Index Exchange, Inc. • Advertising

39.

Permutive

5.51% • Permutive, Inc. • Advertising

40.

33Across

5.29% • 33Across • Advertising

41.

Yahoo! Analytics

5.27% • Verizon • Site Analytics

42.

Google Analytics

5.21% • Google • Site Analytics

43.

Lotame

5.13% • Lotame • Advertising

44.

ID5 Sync

5.08% • ID5 Technology • Advertising

45.

TripleLift

5.02% • TripleLift, Inc. • Advertising

46.

Google Analytics with signals

4.99% • Google • Advertising

47.

Teads

4.94% • Teads • Advertising

48.

Kargo

4.87% • Kargo • Advertising

49.

Bidswitch

4.81% • Criteo • Advertising

50.

sovrn

4.78% • Sovrn Holdings Inc • Advertising

51.

Rhythmone Beacon

4.67% • RhythmOne, LLC • Advertising

52.

OpenX

4.56% • OpenX Software Ltd. • Advertising

53.

Adobe Audience Manager

4.54% • Adobe • Advertising

54.

SMART AdServer

4.5% • Smart Adserver • Advertising

55.

Rise

4.49% • Rise Code • Advertising

56.

ShareThrough

4.37% • Sharethrough, Inc • Advertising

57.

Eyeota

4.36% • Eyeota • Advertising

58.

Dotomi

4.34% • Conversant • Advertising

59.

Zemanta

4.26% • Outbrain • Customer Interaction

60.

Smaato

4.15% • Verve Group • Advertising

61.

Yahoo!

4.15% • Verizon • Site Analytics

62.

StackAdapt

4.14% • StackAdapt • Advertising

63.

Media.net

4.13% • Media.net • Advertising

64.

ADman Media

4.09% • illumin • Advertising

65.

Intent IQ

3.89% • AlmondNet • Advertising

66.

Improve Digital

3.84% • Improve Digital • Advertising

67.

Aggregate Knowledge

3.8% • TransUnion • Advertising

68.

jQuery

3.76% • JS Foundation • Hosting

69.

RTB House

3.65% • RTB House • Advertising

70.

Quantcast

3.64% • Quantcast • Advertising

71.

SiteScout by Centro

3.61% • Centro • Advertising

72.

ComScore, Inc.

3.55% • comScore, Inc. • Site Analytics

73.

Facebook CDN

3.52% • Meta • Hosting

74.

Microsoft Advertising

3.42% • Microsoft • Advertising

75.

Epsilon

3.3% • Epsilon • Advertising

76.

MediaGo

3.21% • MediaGo • Advertising

77.

Adtheorent

3.08% • AdTheorent, Inc • Advertising

78.

Google AdServices

2.79% • Google • Advertising

79.

Intimate Merger

2.77% • Intimate Merger • Site Analytics

80.

33Across

2.64% • 33Across • Advertising

81.

Yahoo! Ad Manager Plus

2.58% • Verizon • Advertising

82.

eXelate

2.54% • Nielsen • Advertising

83.

PulsePoint

2.54% • PulsePoint, Inc. • Advertising

84.

Nativo

2.52% • Nativo • Advertising

85.

Adform

2.46% • Adform • Advertising

86.

Rich Audience

2.45% • Rich Audience • Advertising

87.

X Corp.

2.41% • X Corp. • Social Media

88.

Turn Inc.

2.36% • Singtel • Advertising

89.

X Syndication

2.16% • X Corp. • Social Media

90.

Unruly Media

2.15% • Tremor International • Advertising

91.

Yieldmo

2.13% • Yieldmo, Inc. • Advertising

92.

Tapad

2.12% • Experian • Advertising

93.

Sonobi

2.09% • Sonobi, Inc • Advertising

94.

gumgum

2.09% • GumGum • Advertising

95.

Adelphic

2.05% • Viant • Site Analytics

96.

Beeswax

1.98% • Beeswax • Advertising

97.

Flashtalking

1.88% • Mediaocean • Advertising

98.

AdaptMX

1.87% • Monet Engine • Advertising

99.

InMobi

1.75% • InMobi • Advertising

100.

StreamRail

1.74% • ironSource • Advertising

101.

Adyoulike

1.72% • Open Web • Advertising

102.

OneTag

1.64% • OneTag • Advertising

103.

LinkedIn Ads

1.63% • Microsoft • Advertising

104.

DeepIntent

1.61% • Deep Intent • Advertising

105.

Amazon CDN

1.44% • Amazon • Hosting

106.

Ogury

1.39% • Ogury • Advertising

107.

Connatix

1.38% • Connatix Native Exchange • Advertising

108.

GeoEdge

1.38% • Five Media • Advertising

109.

StickyAds

1.36% • Comcast • Advertising

110.

TRUSTe Notice

1.3% • TrustArc • Consent Management

111.

Adobe Advertising Cloud

1.28% • Adobe • Advertising

112.

Consumable

1.17% • GiftConnect • Advertising

113.

TrustArc

1.15% • TrustArc • Consent Management

114.

Zeta

1.15% • Zeta Global • Customer Interaction

115.

Blis

1.1% • Blis • Site Analytics

116.

Taboola

1.09% • Taboola • Advertising

117.

FreeWheel

1.05% • Comcast • Advertising

118.

Facebook

1.0% • Meta • Advertising