pwc.com

1.

Adobe Dynamic Tag Management

48.17% • Adobe • Utilities

2.

OneTrust

41.45% • OneTrust • Consent Management

3.

Google Tag

39.75% • Google • Advertising

4.

mPulse

39.62% • Akamai Technologies • Site Analytics

5.

Google Static

25.3% • Google • Hosting

6.

Google

24.16% • Google • Advertising

7.

jsDelivr

11.83% • • Hosting

8.

Kaltura

10.29% • Kaltura • Audio/Video Player

9.

Adobe Audience Manager

8.33% • Adobe • Advertising

10.

Google APIs

7.91% • Google • Hosting

11.

Google Analytics

6.05% • Google • Site Analytics

12.

LinkedIn Analytics

5.97% • Microsoft • Site Analytics

13.

YouTube

4.91% • Google • Audio/Video Player

14.

Adobe Experience Cloud

4.71% • Adobe • Site Analytics

15.

Google Marketing Platform

4.14% • Google • Advertising

16.

Google Fonts

3.57% • Google • Hosting

17.

Akamai Technologies

3.14% • Akamai Technologies • Hosting

18.

Amazon Advertising

2.84% • Amazon • Advertising

19.

X Advertising

2.76% • X Corp. • Advertising

20.

Google Play Services

2.76% • Google • Hosting

21.

Cloudflare

2.67% • Cloudflare • Hosting

22.

AppNexus

2.57% • Microsoft • Advertising

23.

Crazy Egg

2.25% • Crazy Egg • Site Analytics

24.

LinkedIn Ads

2.19% • Microsoft • Advertising

25.

iGoDigital

2.06% • Salesforce • Customer Interaction

26.

Google Photos

2.06% • Google • Hosting

27.

TradeDesk

1.75% • The Trade Desk • Advertising

28.

Dropbox

1.75% • • Customer Interaction

29.

LinkedIn

1.68% • Microsoft • Misc

30.

Google Analytics with signals

1.67% • Google • Advertising

31.

LinkedIn Widgets

1.67% • Microsoft • Social Media

32.

Google Translate

1.12% • Google • Customer Interaction

33.

Google User Content

1.11% • Google • Hosting

34.

Google AdServices

1.08% • Google • Advertising

35.

Facebook

1.06% • Meta • Advertising