si.com

1.

Adobe Typekit

90.73% • Adobe • Utilities

2.

OneTrust

89.45% • OneTrust • Consent Management

3.

Google Tag

85.0% • Google • Advertising

4.

ChartBeat

82.15% • ChartBeat • Site Analytics

5.

GeoEdge

72.5% • Five Media • Advertising

6.

BlueConic Plugin

72.11% • BlueConic • Site Analytics

7.

Sailthru Horizon

65.0% • Sailthru • Site Analytics

8.

Google Static

61.27% • Google • Hosting

9.

Criteo

43.14% • Criteo • Advertising

10.

Google Syndication

43.11% • Google • Advertising

11.

Google APIs

41.85% • Google • Hosting

12.

Google Marketing Platform

41.69% • Google • Advertising

13.

Amazon Advertising

37.61% • Amazon • Advertising

14.

Magnite

35.58% • Magnite • Advertising

15.

Amazon Web Services

35.41% • Amazon • Hosting

16.

TradeDesk

35.4% • The Trade Desk • Advertising

17.

PubMatic

35.29% • PubMatic, Inc. • Advertising

18.

OpenX

35.26% • OpenX Software Ltd. • Advertising

19.

Index Exchange

35.18% • Index Exchange, Inc. • Advertising

20.

TripleLift

35.11% • TripleLift, Inc. • Advertising

21.

Audience Square

34.88% • Audigent • Advertising

22.

Google Fonts

33.15% • Google • Hosting

23.

ID5 Sync

32.68% • ID5 Technology • Advertising

24.

SMART AdServer

31.68% • Smart Adserver • Advertising

25.

AppNexus

30.3% • Microsoft • Advertising

26.

ShareThrough

29.77% • Sharethrough, Inc • Advertising

27.

Rich Audience

28.83% • Rich Audience • Advertising

28.

Unruly Media

28.78% • Tremor International • Advertising

29.

X Corp.

28.4% • X Corp. • Social Media

30.

X Syndication

25.2% • X Corp. • Social Media

31.

LiveRamp

21.86% • LiveRamp • Advertising

32.

Undertone

18.75% • Perion • Advertising

33.

Yieldmo

18.16% • Yieldmo, Inc. • Advertising

34.

ad-delivery.net

17.34% • • Misc

35.

OneTag

17.22% • OneTag • Advertising

36.

Microsoft Services

16.14% • Microsoft • Misc

37.

Nativo

12.36% • Nativo • Advertising

38.

UserWay

9.73% • UserWay • Utilities

39.

Google

9.46% • Google • Advertising

40.

Google Analytics with signals

8.48% • Google • Advertising

41.

Rhythmone Beacon

8.08% • RhythmOne, LLC • Advertising

42.

Sonobi

7.67% • Sonobi, Inc • Advertising

43.

ScoreCard Research Beacon

7.61% • comScore, Inc. • Site Analytics

44.

YouTube

6.95% • Google • Audio/Video Player

45.

Innovid

6.91% • Innovid • Advertising

46.

Turn Inc.

6.76% • Singtel • Advertising

47.

DoubleVerify

5.99% • DoubleVerify • Advertising

48.

Google Photos

5.97% • Google • Hosting

49.

Tapad

5.87% • Experian • Advertising

50.

Google Play Services

5.85% • Google • Hosting

51.

Adobe Audience Manager

5.83% • Adobe • Advertising

52.

Yahoo!

4.95% • Verizon • Site Analytics

53.

PulsePoint

4.31% • PulsePoint, Inc. • Advertising

54.

Teads

4.31% • Teads • Advertising

55.

Live Intent

4.18% • LiveIntent • Site Analytics

56.

Media.net

4.1% • Media.net • Advertising

57.

GrowthCode Analysis

4.04% • GrowthCode • Site Analytics

58.

ADman Media

4.03% • illumin • Advertising

59.

Kargo

3.72% • Kargo • Advertising

60.

sovrn

3.7% • Sovrn Holdings Inc • Advertising

61.

iTunes Link Maker

3.55% • Apple • Advertising

62.

Flashtalking

3.44% • Mediaocean • Advertising

63.

Dotomi

3.37% • Conversant • Advertising

64.

Integral Ad Science

3.19% • Integral Ad Science • Advertising

65.

Lotame

3.17% • Lotame • Advertising

66.

Instagram

3.14% • Meta • Social Media

67.

Outbrain

3.11% • Outbrain • Advertising

68.

Sentry

3.1% • Sentry • Utilities

69.

Bidswitch

2.96% • Criteo • Advertising

70.

RTB House

2.69% • RTB House • Advertising

71.

Adelphic

2.52% • Viant • Site Analytics

72.

33Across

2.49% • 33Across • Advertising

73.

Yahoo! Analytics

2.46% • Verizon • Site Analytics

74.

StackAdapt

2.45% • StackAdapt • Advertising

75.

Beeswax

2.41% • Beeswax • Advertising

76.

Ogury

2.39% • Ogury • Advertising

77.

Epsilon

2.39% • Epsilon • Advertising

78.

Improve Digital

2.25% • Improve Digital • Advertising

79.

Aggregate Knowledge

2.18% • TransUnion • Advertising

80.

Zemanta

2.18% • Outbrain • Customer Interaction

81.

Yahoo! Ad Manager Plus

2.17% • Verizon • Advertising

82.

Adyoulike

2.13% • Open Web • Advertising

83.

Amazon Metrics

2.05% • Amazon • Site Analytics

84.

SiteScout by Centro

2.04% • Centro • Advertising

85.

Quantcast

2.01% • Quantcast • Advertising

86.

Intent IQ

1.99% • AlmondNet • Advertising

87.

InsightExpress

1.93% • Kantar Group • Site Analytics

88.

Google AdServices

1.88% • Google • Advertising

89.

Simpli.fi

1.69% • Simplifi Holdings Inc. • Advertising

90.

AdaptMX

1.66% • Monet Engine • Advertising

91.

Smaato

1.65% • Verve Group • Advertising

92.

Fathom Analytics

1.5% • Conva Ventures • Site Analytics

93.

Microsoft Advertising

1.47% • Microsoft • Advertising

94.

Parse.ly

1.44% • Parse.ly • Site Analytics

95.

DataXu

1.38% • DataXu • Advertising

96.

Google Analytics

1.37% • Google • Site Analytics

97.

Amazon CDN

1.37% • Amazon • Hosting

98.

TrustArc

1.36% • TrustArc • Consent Management

99.

DeepIntent

1.36% • Deep Intent • Advertising

100.

Eyeota

1.32% • Eyeota • Advertising

101.

Connatix

1.32% • Connatix Native Exchange • Advertising

102.

Adobe Advertising Cloud

1.31% • Adobe • Advertising

103.

Adform

1.24% • Adform • Advertising

104.

MediaGo

1.21% • MediaGo • Advertising

105.

Adtheorent

1.19% • AdTheorent, Inc • Advertising

106.

eXelate

1.17% • Nielsen • Advertising

107.

SpringServe

1.16% • SpringServe, LLC • Advertising

108.

Amazon CloudFront

1.13% • Amazon • Hosting

109.

LinkedIn Ads

1.12% • Microsoft • Advertising

110.

InMobi

1.09% • InMobi • Advertising

111.

Cloudflare

1.09% • Cloudflare • Hosting

112.

Bidtellect

1.05% • Simpli.fi • Advertising

113.

jsDelivr

1.04% • • Hosting

114.

FreeWheel

1.03% • Comcast • Advertising

115.

Rise

1.03% • Rise Code • Advertising