theguardian.com

1.

Sourcepoint CMP

81.45% • Sourcepoint • Consent Management

2.

Google Marketing Platform

73.48% • Google • Advertising

3.

ScoreCard Research Beacon

63.89% • comScore, Inc. • Site Analytics

4.

Google AdServices

63.47% • Google • Advertising

5.

Brand Metrics

62.65% • Brand Metrics • Advertising

6.

Permutive

62.52% • Permutive, Inc. • Advertising

7.

Integral Ad Science

61.65% • Integral Ad Science • Advertising

8.

Amazon Advertising

58.38% • Amazon • Advertising

9.

Dotmetrics

35.44% • • Site Analytics

10.

Teads

34.81% • Teads • Advertising

11.

Google

18.0% • Google • Advertising

12.

Google Static

13.33% • Google • Hosting

13.

NetRatings SiteCensus

5.95% • Nielsen • Advertising

14.

X Corp.

4.74% • X Corp. • Social Media

15.

X Syndication

4.43% • X Corp. • Social Media

16.

ID5 Sync

4.17% • ID5 Technology • Advertising

17.

Google APIs

3.94% • Google • Hosting

18.

YouTube

3.65% • Google • Audio/Video Player

19.

Google Syndication

3.37% • Google • Advertising

20.

Google Photos

2.96% • Google • Hosting

21.

Google Fonts

2.44% • Google • Hosting

22.

Criteo

2.17% • Criteo • Advertising

23.

Sentry

2.07% • Sentry • Utilities

24.

PubMatic

1.77% • PubMatic, Inc. • Advertising

25.

AppNexus

1.37% • Microsoft • Advertising

26.

Magnite

1.28% • Magnite • Advertising

27.

Index Exchange

1.28% • Index Exchange, Inc. • Advertising

28.

TradeDesk

1.27% • The Trade Desk • Advertising

29.

OpenX

1.13% • OpenX Software Ltd. • Advertising