Back to all websites

tripadvisor.com

Observed activities (42)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
TripAdvisor
99.39% • IAC (InterActiveCorp) • Misc
2.
OneTrust
97.92% • OneTrust • Consent Management
3.
DataDome
92.86% • DataDome • Site Analytics
4.
Google Marketing Platform
87.29% • Google • Advertising
5.
Google Accounts
53.45% • Google • Utilities
6.
Mapbox
52.04% • • Customer Interaction
7.
Google Tag
47.95% • Google • Advertising
8.
Amazon Advertising
43.96% • Amazon • Advertising
9.
Magnite
38.05% • Magnite • Advertising
10.
Google Play Services
34.16% • Google • Hosting
11.
Google User Content
27.57% • Google • Hosting
12.
Google Static
27.39% • Google • Hosting
13.
Facebook
9.6% • Meta • Advertising
14.
Sprig
8.66% • Sprig • Customer Interaction
15.
Google
8.46% • Google • Advertising
16.
Google AdServices
4.66% • Google • Advertising
17.
Google Fonts
4.38% • Google • Hosting
18.
Sentry
3.62% • Sentry • Utilities
19.
Google Syndication
3.23% • Google • Advertising
20.
TradeDesk
3.22% • The Trade Desk • Advertising
21.
Google Analytics with signals
2.92% • Google • Advertising
22.
Integral Ad Science
2.74% • Integral Ad Science • Advertising
23.
Pinterest
2.7% • Pinterest • Social Media
24.
LiveRamp
2.59% • LiveRamp • Advertising
25.
ScoreCard Research Beacon
2.53% • comScore, Inc. • Site Analytics
26.
TikTok Analytics
2.52% • ByteDance Inc • Site Analytics
27.
Spotify
2.43% • Spotify • Audio/Video Player
28.
Live Intent
1.96% • LiveIntent • Site Analytics
29.
Google APIs
1.9% • Google • Hosting
30.
Spotify Ad Analytics
1.82% • Spotify • Site Analytics
31.
Microsoft Advertising
1.54% • Microsoft • Advertising
32.
PubMatic
1.54% • PubMatic, Inc. • Advertising
33.
Media.net
1.54% • Media.net • Advertising
34.
Index Exchange
1.52% • Index Exchange, Inc. • Advertising
35.
Google Analytics
1.51% • Google • Site Analytics
36.
Dotomi
1.5% • Conversant • Advertising
37.
AdaptMX
1.5% • Monet Engine • Advertising
38.
Yahoo!
1.31% • Verizon • Site Analytics
39.
Teads
1.11% • Teads • Advertising
40.
Adobe Audience Manager
1.11% • Adobe • Advertising
41.
Yahoo! Ad Manager Plus
1.03% • Verizon • Advertising
42.
Yahoo! Japan Retargeting
1.01% • Yahoo! Japan • Advertising

8.82

Trackers Per Page Load

0.84

Tracking Requests Per Page Load

0.42%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies