umich.edu

Observed activities (48)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

56.28% • Google • Advertising

Google Static

32.94% • Google • Hosting

Google Fonts

28.79% • Google • Hosting

Google

15.09% • Google • Advertising

Amazon Web Services

12.35% • Amazon • Hosting

Adobe Typekit

12.13% • Adobe • Utilities

Cloudflare

12.03% • Cloudflare • Hosting

pendo

11.99% • • Site Analytics

Canvas

11.02% • • Customer Interaction

10.

Google APIs

10.34% • Google • Hosting

9.44% • Google • Site Analytics

13.

New Relic

9.06% • New Relic • Site Analytics

7.77% • Atlassian • Customer Interaction

16.

Bootstrap CDN

7.71% • BootstrapCDN • Hosting

17.

Facebook

7.56% • Meta • Advertising

18.

Amazon CloudFront

7.46% • Amazon • Hosting

19.

Adobe Experience Cloud

6.37% • Adobe • Site Analytics

20.

AddToAny

6.15% • AddToAny • Social Media

21.

Google Marketing Platform

5.34% • Google • Advertising

22.

Crazy Egg

4.47% • Crazy Egg • Site Analytics

23.

YouTube

4.36% • Google • Audio/Video Player

24.

Google Play Services

3.38% • Google • Hosting

25.

Microsoft Clarity

3.35% • Microsoft • Site Analytics

26.

OneTrust

3.28% • OneTrust • Consent Management

27.

Google Analytics with signals

2.85% • Google • Advertising

28.

Google User Content

2.81% • Google • Hosting

29.

LinkedIn Ads

2.66% • Microsoft • Advertising

30.

LinkedIn Analytics

2.66% • Microsoft • Site Analytics

31.

Piwik PRO Tag Manager

2.45% • Cookie Information • Utilities

32.

Google Photos

2.35% • Google • Hosting

33.

unpkg

2.08% • unpkg • Hosting

34.

Jetpack

2.01% • Automattic • Site Analytics

35.

WordPress Stats

2.0% • Automattic • Site Analytics

36.

Siteimprove Analytics

1.94% • Siteimprove • Site Analytics

37.

X Advertising

1.78% • X Corp. • Advertising

38.

X Corp.

1.72% • X Corp. • Social Media

39.

Gravatar

1.5% • Automattic • Social Media

40.

jQuery

1.45% • JS Foundation • Hosting

41.

Azure CDN

1.25% • Microsoft • Hosting

42.

Mixpanel

1.24% • Mixpanel • Site Analytics

43.

ShareThis

1.17% • ShareThis, Inc. • Advertising

44.

Heap

1.13% • Heap • Site Analytics

45.

Snapchat For Business

1.1% • Snap • Advertising

46.

UserWay

1.07% • UserWay • Utilities

47.

X Analytics

1.03% • X Corp. • Advertising

48.

Google Translate

1.03% • Google • Customer Interaction

4.04

Trackers Per Page Load

0.45

Tracking Requests Per Page Load

1.6%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies