usatoday.com

Observed activities (111)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Taboola
75.68% Taboola Advertising
2.
Google Marketing Platform
75.37% Google Advertising
3.
Amazon Advertising
74.02% Amazon Advertising
4.
Integral Ad Science
73.91% Integral Ad Science Advertising
5.
Gannett Media
73.43% Gannett Digital Media Network Audio/Video Player
6.
Brand Metrics
73.11% Brand Metrics Advertising
7.
Blockthrough
67.16% Blockthrough Customer Interaction
8.
Live Intent
63.12% LiveIntent Site Analytics
9.
Criteo
50.32% Criteo Advertising
10.
ScoreCard Research Beacon
48.07% comScore, Inc. Site Analytics
11.
GeoEdge
32.67% Five Media Advertising
12.
Google Tag
17.09% Google Advertising
13.
LiveRamp
15.26% LiveRamp Advertising
14.
Google Static
12.24% Google Hosting
15.
Urban Airship
12.0% Urban Airship, Inc. Site Analytics
16.
Google Fonts
11.66% Google Hosting
17.
Google Analytics
11.65% Google Site Analytics
18.
Bidswitch
11.27% Criteo Advertising
19.
OpenX
11.25% OpenX Software Ltd. Advertising
20.
Quantcast
10.82% Quantcast Advertising
21.
PubMatic
10.66% PubMatic, Inc. Advertising
22.
AppNexus
10.49% Microsoft Advertising
23.
Magnite
10.45% Magnite Advertising
24.
Teads
10.38% Teads Advertising
25.
Kargo
10.01% Kargo Advertising
26.
sovrn
9.98% Sovrn Holdings Inc Advertising
27.
Parse.ly
9.78% Parse.ly Site Analytics
28.
ID5 Sync
9.78% ID5 Technology Advertising
29.
PulsePoint
9.68% PulsePoint, Inc. Advertising
30.
TripleLift
9.66% TripleLift, Inc. Advertising
31.
Google Syndication
9.52% Google Advertising
32.
TradeDesk
9.3% The Trade Desk Advertising
33.
ShareThrough
9.12% Sharethrough, Inc Advertising
34.
Media.net
9.03% Media.net Advertising
35.
OneTrust
8.99% OneTrust Consent Management
36.
Google
8.9% Google Advertising
37.
Yieldmo
8.64% Yieldmo, Inc. Advertising
38.
Smaato
8.64% Verve Group Advertising
39.
Undertone
7.99% Perion Advertising
40.
Index Exchange
7.9% Index Exchange, Inc. Advertising
41.
Nativo
7.87% Nativo Advertising
42.
Azure CDN
7.72% Microsoft Hosting
43.
33Across
7.34% 33Across Advertising
44.
Hotjar
7.2% Hotjar Site Analytics
45.
Google AdServices
7.06% Google Advertising
46.
Google APIs
6.89% Google Hosting
47.
Sonobi
6.69% Sonobi, Inc Advertising
48.
Yahoo! Analytics
6.5% Verizon Site Analytics

13.76

Trackers Per Page Load

4.93

Tracking Requests Per Page Load

3.69%

Trackers Requests / All Requests

0.23MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies