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vanityfair.com

Observed activities (73)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Gladly
94.14% • Gladly Software • Customer Interaction
2.
Google Tag
87.39% • Google • Advertising
3.
Google APIs
85.84% • Google • Hosting
4.
Yahoo!
83.17% • Verizon • Site Analytics
5.
Google Marketing Platform
82.58% • Google • Advertising
6.
Cloudflare
80.43% • Cloudflare • Hosting
7.
Amazon CloudFront
37.88% • Amazon • Hosting
8.
Integral Ad Science
31.93% • Integral Ad Science • Advertising
9.
Permutive
19.39% • Permutive • Advertising
10.
Google
9.27% • Google • Advertising
11.
Google Static
8.92% • Google • Hosting
12.
Google Fonts
7.82% • Google • Hosting
13.
Amazon Advertising
5.82% • Amazon • Advertising
14.
Google Syndication
5.58% • Google • Advertising
15.
Google AdServices
5.51% • Google • Advertising
16.
ScoreCard Research Beacon
5.23% • comScore, Inc. • Site Analytics
17.
PubMatic
5.07% • PubMatic, Inc. • Advertising
18.
Magnite
4.84% • Magnite • Advertising
19.
Index Exchange
4.81% • Index Exchange, Inc. • Advertising
20.
TradeDesk
4.49% • The Trade Desk • Advertising
21.
OpenX
4.32% • OpenX Software Ltd. • Advertising
22.
TripleLift
4.23% • TripleLift, Inc. • Advertising
23.
Sailthru Horizon
4.11% • Sailthru • Site Analytics
24.
Media.net
4.1% • Media.net • Advertising
25.
Parse.ly
3.83% • Parse.ly • Site Analytics
26.
Criteo
3.76% • Criteo • Advertising
27.
LiveRamp
3.7% • LiveRamp • Advertising
28.
Microsoft Advertising
3.69% • Microsoft • Advertising
29.
LinkedIn Ads
3.67% • Microsoft • Advertising
30.
Facebook
3.59% • Meta • Advertising
31.
Snapchat For Business
3.46% • Snap • Advertising
32.
TikTok Analytics
3.46% • ByteDance Inc • Site Analytics
33.
Spotify
3.43% • Spotify • Audio/Video Player
34.
DoubleVerify
3.3% • DoubleVerify • Advertising
35.
X Advertising
3.3% • X Corp. • Advertising
36.
Google Analytics with signals
3.14% • Google • Advertising
37.
SkimLinks
2.99% • SkimLinks • Advertising
38.
Stripe
2.96% • Stripe • Customer Interaction
39.
Yahoo! Analytics
2.84% • Verizon • Site Analytics
40.
Adobe Audience Manager
2.74% • Adobe • Advertising
41.
LinkedIn Analytics
2.71% • Microsoft • Site Analytics
42.
Audience Square
2.67% • Audigent • Advertising
43.
Live Intent
2.65% • LiveIntent • Site Analytics
44.
Quantcast
2.65% • Quantcast • Advertising
45.
Treasure Data
2.64% • arm • Site Analytics
46.
Qualia
2.61% • Qualia • Advertising
47.
Outbrain
2.41% • Outbrain • Advertising
48.
X Corp.
2.39% • X Corp. • Social Media

9.58

Trackers Per Page Load

11.95

Tracking Requests Per Page Load

14.02%

Trackers Requests / All Requests

1.48MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies