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variety.com

Observed activities (143)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Piano
97.43% • Piano Software • Utilities
2.
OneTrust
96.88% • OneTrust • Consent Management
3.
Connatix
94.45% • Connatix Native Exchange • Advertising
4.
Google Tag
94.29% • Google • Advertising
5.
Amazon Web Services
93.49% • Amazon • Hosting
6.
Adobe Typekit
92.56% • Adobe • Utilities
7.
Jetpack
92.21% • Automattic • Site Analytics
8.
BlogHer Ads
90.73% • Penske Media Corporation • Advertising
9.
Piano Analytics
88.32% • Piano Software • Site Analytics
10.
Google Analytics
85.34% • Google • Site Analytics
11.
cXense
84.04% • Cxense • Advertising
12.
ScoreCard Research Beacon
83.47% • comScore, Inc. • Site Analytics
13.
Adobe Dynamic Tag Management
80.4% • Adobe • Utilities
14.
FouAnalytics
67.55% • FouAnalytics • Site Analytics
15.
Hotjar
67.23% • Hotjar • Site Analytics
16.
Cloudflare
67.09% • Cloudflare • Hosting
17.
JW Player
64.21% • JW Player • Audio/Video Player
18.
Outbrain
49.89% • Outbrain • Advertising
19.
Digioh
49.08% • • Advertising
20.
SkimLinks
48.48% • SkimLinks • Advertising
21.
videoplayerhub.com
48.38% • • Misc
22.
True Anthem
48.08% • trueAnthem • Advertising
23.
LinkedIn Analytics
47.71% • Microsoft • Site Analytics
24.
Pinterest
38.89% • Pinterest • Social Media
25.
Quantcast
37.89% • Quantcast • Advertising
26.
Gravatar
37.42% • Automattic • Social Media
27.
Integral Ad Science
36.95% • Integral Ad Science • Advertising
28.
Google Syndication
36.43% • Google • Advertising
29.
Amazon Advertising
35.78% • Amazon • Advertising
30.
Google Static
15.43% • Google • Hosting
31.
Google Marketing Platform
12.11% • Google • Advertising
32.
Google
10.88% • Google • Advertising
33.
New Relic
10.19% • New Relic • Site Analytics
34.
Google APIs
9.57% • Google • Hosting
35.
Google Fonts
8.33% • Google • Hosting
36.
Magnite
6.45% • Magnite • Advertising
37.
Ad Lightning
6.45% • Ad Lightning • Advertising
38.
TradeDesk
6.38% • The Trade Desk • Advertising
39.
YouTube
6.33% • Google • Audio/Video Player
40.
Criteo
5.87% • Criteo • Advertising
41.
Teads
5.74% • Teads • Advertising
42.
Google Play Services
5.63% • Google • Hosting
43.
Bombora
5.57% • Bombora • Site Analytics
44.
ID5 Sync
5.56% • ID5 Technology • Advertising
45.
Undertone
5.55% • Perion • Advertising
46.
Google Photos
5.41% • Google • Hosting
47.
LiveRamp
5.39% • LiveRamp • Advertising
48.
Live Intent
5.22% • LiveIntent • Site Analytics

25.02

Trackers Per Page Load

5.77

Tracking Requests Per Page Load

2.27%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies