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wayfair.com

Observed activities (61)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Stripe
89.69% • Stripe • Customer Interaction
2.
Signifyd
70.06% • Signifyd • Site Analytics
3.
Google Tag
69.28% • Google • Advertising
4.
Forter
69.15% • Forter • Utilities
5.
Google APIs
67.84% • Google • Hosting
6.
Amazon CloudFront
67.18% • Amazon • Hosting
7.
Sift Science
63.15% • Sift Science • Site Analytics
8.
AppNexus
62.72% • Microsoft • Advertising
9.
Facebook
61.73% • Meta • Advertising
10.
Pinterest
60.84% • Pinterest • Social Media
11.
LinkedIn Ads
60.72% • Microsoft • Advertising
12.
Google Marketing Platform
60.62% • Google • Advertising
13.
Microsoft Advertising
60.53% • Microsoft • Advertising
14.
TikTok Analytics
60.37% • ByteDance Inc • Site Analytics
15.
TradeDesk
60.29% • The Trade Desk • Advertising
16.
iSpot.tv
60.13% • • Advertising
17.
Yahoo! Analytics
60.1% • Verizon • Site Analytics
18.
AdGear
60.1% • Samsung • Advertising
19.
Snapchat For Business
60.08% • Snap • Advertising
20.
AdsWizz
59.89% • AdsWizz • Advertising
21.
X Advertising
59.79% • X Corp. • Advertising
22.
Google AdServices
56.66% • Google • Advertising
23.
Taboola
56.28% • Taboola • Advertising
24.
Reddit
56.2% • reddit • Social Media
25.
Impact Radius
54.16% • Impact Radius • Utilities
26.
Google Fonts
49.58% • Google • Hosting
27.
Launch Darkly
47.73% • LaunchDarkly • Utilities
28.
taggstar
46.49% • taggstar • Customer Interaction
29.
Live Intent
45.31% • LiveIntent • Site Analytics
30.
Conviva
35.4% • Conviva • Site Analytics
31.
Datadog
30.45% • Datadog • Utilities
32.
Cloudflare
27.24% • Cloudflare • Hosting
33.
Quantum Metric
24.34% • Quantum Metric • Site Analytics
34.
Brandwatch
23.67% • Brandwatch • Site Analytics
35.
ZoomInfo
23.48% • ZoomInfo • Advertising
36.
Webcollage
22.09% • Webcollage • Customer Interaction
37.
Google Analytics
20.93% • Google • Site Analytics
38.
Flashtalking
18.58% • Mediaocean • Advertising
39.
Google Analytics with signals
18.1% • Google • Advertising
40.
Google
17.86% • Google • Advertising
41.
ThreatMetrix
17.38% • LexisNexis • Utilities
42.
X Corp.
15.47% • X Corp. • Social Media
43.
X Analytics
15.47% • X Corp. • Advertising
44.
Google Syndication
15.46% • Google • Advertising
45.
Tapad
11.42% • Experian • Advertising
46.
OpenX
9.28% • OpenX Software Ltd. • Advertising
47.
LiveRamp
9.19% • LiveRamp • Advertising
48.
YouTube
9.19% • Google • Audio/Video Player

22.8

Trackers Per Page Load

3.58

Tracking Requests Per Page Load

0.98%

Trackers Requests / All Requests

0.17MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies