wired.com

Observed activities (64)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Gladly

93.04% • Gladly Software • Customer Interaction

Google APIs

83.34% • Google • Hosting

Google Tag

80.84% • Google • Advertising

Google

80.53% • Google • Advertising

Google Marketing Platform

75.18% • Google • Advertising

Cloudflare

72.16% • Cloudflare • Hosting

Amazon CloudFront

47.81% • Amazon • Hosting

Integral Ad Science

43.05% • Integral Ad Science • Advertising

Facebook

39.92% • Meta • Advertising

10.

Amazon Advertising

8.99% • Amazon • Advertising

11.

Google Static

6.78% • Google • Hosting

12.

ScoreCard Research Beacon

6.67% • comScore, Inc. • Site Analytics

13.

Google AdServices

6.46% • Google • Advertising

14.

Sailthru Horizon

6.21% • Sailthru • Site Analytics

15.

TradeDesk

6.17% • The Trade Desk • Advertising

16.

Parse.ly

6.17% • Parse.ly • Site Analytics

17.

Wunderkind

6.15% • Wunderkind • Advertising

18.

Quantcast

6.15% • Quantcast • Advertising

19.

Dotmetrics

6.11% • • Site Analytics

20.

Microsoft Advertising

6.08% • Microsoft • Advertising

21.

6.07% • reddit • Social Media

22.

TikTok Analytics

6.05% • ByteDance Inc • Site Analytics

23.

Yahoo! Analytics

6.04% • Verizon • Site Analytics

24.

Yahoo!

6.03% • Verizon • Site Analytics

25.

Snapchat For Business

5.97% • Snap • Advertising

26.

SkimLinks

5.73% • SkimLinks • Advertising

27.

Google Analytics with signals

5.6% • Google • Advertising

28.

LinkedIn Ads

5.56% • Microsoft • Advertising

5.51% • X Corp. • Advertising

31.

Audience Square

5.11% • Audigent • Advertising

32.

Quantcount

5.1% • Quantcast • Site Analytics

33.

unpkg

5.08% • unpkg • Hosting

34.

LinkedIn Analytics

5.07% • Microsoft • Site Analytics

35.

X Corp.

4.86% • X Corp. • Social Media

36.

X Analytics

4.68% • X Corp. • Advertising

37.

Treasure Data

4.28% • arm • Site Analytics

38.

Google Fonts

3.9% • Google • Hosting

39.

Google Syndication

3.83% • Google • Advertising

40.

Index Exchange

2.53% • Index Exchange, Inc. • Advertising

41.

Magnite

2.46% • Magnite • Advertising

42.

PubMatic

2.43% • PubMatic, Inc. • Advertising

43.

AppNexus

2.36% • Microsoft • Advertising

44.

OpenX

2.28% • OpenX Software Ltd. • Advertising

45.

Media.net

2.27% • Media.net • Advertising

46.

Criteo

2.27% • Criteo • Advertising

47.

TripleLift

2.27% • TripleLift, Inc. • Advertising

48.

LiveRamp

2.02% • LiveRamp • Advertising

9.83

Trackers Per Page Load

1.66

Tracking Requests Per Page Load

2.43%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies