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wsj.com

Observed activities (82)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Sourcepoint CMP
83.71% • Sourcepoint • Consent Management
2.
Google Marketing Platform
83.62% • Google • Advertising
3.
New Relic
83.41% • New Relic • Site Analytics
4.
Amazon Advertising
82.15% • Amazon • Advertising
5.
Integral Ad Science
80.87% • Integral Ad Science • Advertising
6.
cXense
78.64% • Cxense • Advertising
7.
Google Static
65.31% • Google • Hosting
8.
Piano
55.94% • Piano Software • Utilities
9.
Adobe Audience Manager
49.9% • Adobe • Advertising
10.
Cloudflare
45.95% • Cloudflare • Hosting
11.
Google
45.37% • Google • Advertising
12.
Optimizely
43.84% • Optimizely • Utilities
13.
ComScore, Inc.
40.67% • comScore, Inc. • Site Analytics
14.
Google Accounts
36.18% • Google • Utilities
15.
Spot.IM
36.17% • Spot.IM Ltd. • Social Media
16.
Google APIs
35.19% • Google • Hosting
17.
Adobe Experience Cloud
22.04% • Adobe • Site Analytics
18.
Tealium
13.4% • Tealium • Site Analytics
19.
DoubleVerify
12.41% • DoubleVerify • Advertising
20.
Google Syndication
12.4% • Google • Advertising
21.
Outbrain
12.32% • Outbrain • Advertising
22.
DataDome
12.28% • DataDome • Site Analytics
23.
Brand Metrics
12.25% • Brand Metrics • Advertising
24.
Microsoft Advertising
12.17% • Microsoft • Advertising
25.
Bombora
11.99% • Bombora • Site Analytics
26.
TradeDesk
11.96% • The Trade Desk • Advertising
27.
Dianomi
11.82% • Dianomi • Advertising
28.
Google Tag
11.77% • Google • Advertising
29.
Parse.ly
11.62% • Parse.ly • Site Analytics
30.
ScoreCard Research Beacon
11.59% • comScore, Inc. • Site Analytics
31.
Facebook
11.31% • Meta • Advertising
32.
Reddit
11.15% • reddit • Social Media
33.
Pinterest
11.13% • Pinterest • Social Media
34.
LinkedIn Ads
10.61% • Microsoft • Advertising
35.
AppNexus
10.28% • Microsoft • Advertising
36.
LiveRamp
10.05% • LiveRamp • Advertising
37.
Magnite
10.02% • Magnite • Advertising
38.
X Corp.
9.81% • X Corp. • Social Media
39.
NetRatings SiteCensus
9.62% • Nielsen • Advertising
40.
Google AdServices
9.58% • Google • Advertising
41.
Google Analytics with signals
9.5% • Google • Advertising
42.
Permutive
9.48% • Permutive, Inc. • Advertising
43.
X Analytics
9.4% • X Corp. • Advertising
44.
Criteo
8.88% • Criteo • Advertising
45.
OpenX
8.88% • OpenX Software Ltd. • Advertising
46.
Index Exchange
8.85% • Index Exchange, Inc. • Advertising
47.
TripleLift
8.84% • TripleLift, Inc. • Advertising
48.
Google Play Services
8.61% • Google • Hosting

15.74

Trackers Per Page Load

5.04

Tracking Requests Per Page Load

4.5%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies