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yahoo.com

Observed activities (69)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Yahoo!
99.33% • Verizon • Site Analytics
2.
Google Tag
76.79% • Google • Advertising
3.
ScoreCard Research Beacon
31.72% • comScore, Inc. • Site Analytics
4.
Taboola
30.39% • Taboola • Advertising
5.
Google Marketing Platform
29.51% • Google • Advertising
6.
Google APIs
22.63% • Google • Hosting
7.
ChartBeat
21.89% • ChartBeat • Site Analytics
8.
Brightcove Player
21.63% • Brightcove • Audio/Video Player
9.
Brightcove
20.59% • Brightcove • Site Analytics
10.
boltdns.net
20.31% • • Misc
11.
jsDelivr
19.46% • • Hosting
12.
Google Syndication
14.08% • Google • Advertising
13.
Microsoft Advertising
10.58% • Microsoft • Advertising
14.
Amazon CloudFront
9.72% • Amazon • Hosting
15.
Cloudinary
9.21% • • Hosting
16.
Google Static
4.94% • Google • Hosting
17.
Google
4.09% • Google • Advertising
18.
Google Analytics
4.03% • Google • Site Analytics
19.
Adobe Audience Manager
3.65% • Adobe • Advertising
20.
PubMatic
3.2% • PubMatic, Inc. • Advertising
21.
Media.net
3.09% • Media.net • Advertising
22.
Yieldmo
3.06% • Yieldmo, Inc. • Advertising
23.
Magnite
2.97% • Magnite • Advertising
24.
OpenX
2.96% • OpenX Software Ltd. • Advertising
25.
Criteo
2.92% • Criteo • Advertising
26.
TripleLift
2.87% • TripleLift, Inc. • Advertising
27.
Index Exchange
2.84% • Index Exchange, Inc. • Advertising
28.
Google Fonts
2.82% • Google • Hosting
29.
Seedtag
2.66% • Seedtag Advertising • Advertising
30.
ORC International
2.58% • Engine • Advertising
31.
Spot.IM
2.37% • Spot.IM Ltd. • Social Media
32.
Live Intent
2.33% • LiveIntent • Site Analytics
33.
AppNexus
2.27% • Microsoft • Advertising
34.
sovrn
2.2% • Sovrn Holdings Inc • Advertising
35.
TradeDesk
2.18% • The Trade Desk • Advertising
36.
ShareThrough
2.09% • Sharethrough, Inc • Advertising
37.
X Corp.
2.03% • X Corp. • Social Media
38.
Facebook
1.95% • Meta • Advertising
39.
X Syndication
1.82% • X Corp. • Social Media
40.
YouTube
1.81% • Google • Audio/Video Player
41.
Bidswitch
1.79% • Criteo • Advertising
42.
RTB House
1.73% • RTB House • Advertising
43.
SMART AdServer
1.7% • Smart Adserver • Advertising
44.
Rhythmone Beacon
1.7% • RhythmOne, LLC • Advertising
45.
Google AdServices
1.64% • Google • Advertising
46.
AdaptMX
1.57% • Monet Engine • Advertising
47.
Dotomi
1.53% • Conversant • Advertising
48.
Rise
1.51% • Rise Code • Advertising

7.22

Trackers Per Page Load

3.18

Tracking Requests Per Page Load

2.58%

Trackers Requests / All Requests

0.04MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies